4 Tips for In-Store Marketing

Despite the prevalence of online retail, there are still plenty of shoppers who prefer to do their browsing in person. Here are just four ways to connect with them as they enter your store.


1. Create Dynamic Displays

Banish colors like gray and white. Forget about squares and rectangles. Embrace bold, bright shades in a dizzying array of sizes and shapes. The more you can make your displays "pop," the more likely customers are to stop and read them.


2. Promote Your Deals

It should go without saying, but any sales you have need to be heavily advertised throughout the store. Customers can't take advantage of your amazing discounts unless they know the savings exist!


3. Ask for Online Reviews

Put your website on your receipt. Offer prizes and sweepstake entries for customers who leave feedback online. Not only will this improve overall engagement with your brand, but you'll also increase your store's visibility on search engines.


4. Change Your Sign Philosophy

Signage is an important part of any business, but if yours isn't pulling in the kind of revenue you want, it's time to scrap the entire thing and start again. Don't hang on to old habits and patterns that aren't doing you any good. Shake things up!


These are just a few ways to catch eyes and retain hearts with your in-store marketing. Whether you're running a small mom-and-pop store or a busy chain of an international brand, these tips should help you gain customers by the day. click Pangea CDS to learn more.



The Legacy of Buick

If you search the words "Buick collectors" on Google, you'll get about 359,000 results. Buick is one of the all-time classic car brands, truly loved by aficionados and virtually worshiped by the true believers of car collection. Buick was one of the benchmark American brands almost from inception, and it's certainly one of the few surviving brands to have achieved legend status and remained on the market. It's the sort of brand where you can't get rid of your mechanic because the guy doesn't want to leave.

Buick history
Buick incorporated in 1903 and moved from Detroit to Flint, Michigan. In its early days it was a direct competitor with the model T Ford. By 1923, Buick had built its one millionth car, and by 1925 it was producing the famous Prohibition Era sedans with the running boards. In 1938, it produced the famous "Y job" convertible, a truly modern looking car, and predecessor of the giant chrome mountains of the 1950s and early 60s.

During the Second World War, Buick took some time off from designing cars to design a tank destroyer called the M–18 Hellcat, of which 2500 were produced. These were very fast-moving, hard-hitting vehicles which saw service in Europe. By 1949 however, Buick was back in the business of creating advanced modern looking cars which set the standards for the Baby Boom generation and their parents.

The 1960-70 period saw a virtual avalanche of new design concepts in five major Buick models which are still revered to this day including:

The Invicta – The centerpiece design of 1961.

The Skylark – A big brassy convertible adored by its fans.

The Riviera – A big powerful sedan with iconic lines.

The Wildcat- A streamlined, agile looking performance car

The Gran Sport GSX – In 1970 and enthusiasts to light, and still one of the all-time grunt cars which still has collectors drooling to this day. If you own one of these cars and want car servicing, you'll cause interstate gridlock.

These are the true giants of Buick collector vehicles and they all emphasize one particular thing about Buicks. Buick is a design brand, and it has earned its reputation. It needs to be remembered that Buick was competing with the other all-time great cars of this era, and that these models weren't designed for neophytes. Buick built its reputation on building good cars, not simply "just cars", but special, high design value cars.

That's not the easiest way to operate a brand, particularly in the highly competitive American car market, in the face of tough competition. At the best of times the car market is extremely fickle, and design statements can be taken or left when a new model comes on the market. The Buicks made a major impact whenever they were released.

That's why collectors are so crazy about Buicks. These cars have not only survived their own days on the market, they have remained incredible favorites competing with literally hundreds of other brands. Car collectors don't have to buy cars, and nine times out of 10 they won't. Try finding a collector-standard Buick on the market, and you could be searching for years.

It all the best testimony to the enduring love of car enthusiasts for Buicks. They've stayed in the market for over a century and remained highly regarded even in an era of far more advanced car technology. That's the epitome of good design, and that's what makes Buicks special.

Understanding Patent and Trademark Law For New Ventures

Savvy entrepreneurs understand that modern technology holds the key to success in the digital age. Consumers are always eager to get devices that are loaded with high-tech features. Even traditional consumer products can be modified and reinvented with some new technology. In an extremely competitive global market, business people need to take several steps to secure their own ideas and ventures.

Entrepreneurs need to thoroughly understand the importance of trademark and patent laws in a high-tech age. Before they are turned into reality, ideas for products or services need to be secured with pending patent applications. It is also essential to ensure that supposedly "new" technology does not infringe upon existing patents. Therefore, business people need to work closely with lawyers who specialize in trademark and patent law.

In an age dominated by the Internet, it's also important to understand intellectual property laws. The World Wide Web is not as heavily regulated as some traditional industries such as medicine and manufacturing. Open source software is usually made available to the public for free or for very cheap prices. Popular blogging and social networking platforms initially began as non-commercial ventures. However, entrepreneurs have found ways to capitalize on such online projects that seemed experimental at first without much prospects for profits. Some business people try to copy the exact layouts of popular social network platforms in an attempt to create other alternative websites. Such actions might be permissible because intellectual property law might lack enough regulation.

Mobile technology holds tremendous growth opportunities in a worldwide market that's full of smartphones and tablets. Modern entrepreneurs are looking for ways to improve the mobile experience with innovative applications. Augmented reality technology focuses on making smartphones capable of identifying just about anything that's in sight. Microphones and cameras are used to analyze audio and visual content in order to generate relevant information to the user. The only proprietary component of such technology is the software that processes the information. There is heavy competition in the high-tech world to create programs that will become part of the "Internet of everything" initiative. Enhancing artificial intelligence in mobile phones is also a major venture in the high-tech industry. Even the best voice recognition software still fails to properly recognize voice commands that often include questions by users. It's frustrating for smartphone users to repeat themselves loudly into a built in microphone only to get results that are irrelevant.

In the medical and pharmaceutical industries, it seems that it's much easier to develop exclusive products compared to online technology. Once a formula is developed for a medical product, it can be secured with a patent and trademark. It's even possible to create a brand "new" drug just by varying the concentration of ingredients that already make up a best-selling medication. A businessman such as Carl Freer founder of Aluminaid and other business people are examples of entrepreneurs who hold extensive international patents on medical products and digital technology.

It's difficult for a patented product to get approved for medical use. By contrast, online technology doesn't have to be approved by any official entities. Consumers ultimately decide if they want to use certain gadgets, software or mobile applications. Successful entrepreneurs need to understand the approval process of products that can generate billions.

Online guide of Network Security in computer and Hardware world

In simple term network security means protection of network and system form the outside world and unwanted interference. In computer terms network security can be defined as a protective system to shield and monitor unauthorized access and misuse of a network system, important data, accounts, files and system resources throughout the day. Network Security involves the protection of a computer system and resources from the outer world.


The Internet is a gigantic place to hunt the reputed network security online guide sites. In this scenario this Digital Security Research Group is a good solution for system and hardware security related issues. With the help of this popular and trustworthy digital security blog users can search and find the reliable 24x7 online network security systems to protect their important data, files and network system at affordable prices. With the help of advanced technology and dedicated team of professionals this blog will provide the important information and guidelines to the user related to computer network resources all the time.

A More Responsive Design For Online Commerce

A more responsive design provides businesses with an online commerce site that will make them money going forward. A website is a good first step for any business, but the business cannot progress unless it is making money online. The best new designs in eCommerce are giving customers the chance to interact with the site in unique ways. Imagine what a customer can experience when they are on a truly interactive website.

Shopping With Commentary

Most businesses allow their customers to comment on items that they have purchased, but the truly interactive site allows customers to comment on things they have not yet purchased. The customer comments give the shoppers a way to talk about what they like and dislike. This is good for customers who feel strongly about a product.

However, the business can use customers comments as a form of business intelligence. The business can see what customers prefer, what customers do not prefer and what customers hate. A business may not be aware of social issues surrounding a certain product, or a business may be able to take down a highly unreliable product before the customers all become unsatisfied.

Shopping In Spurts

Most customers do not visit a website and purchase something just after they choose their items. The purchases are often done after several days of shopping on and off. Customers get distracted, must get back to work or must tend to their home while they are shopping online. The business that is willing to wait for purchases to go through will find that it can gain more sales if customers can save the items they like best. Also, the business that allows customers to rank the items they have chosen will assist customers in making wise purchases.

Creating a good online shopping experience for customers is something that every business must consider. Customers are shopping online for their own convenience, and the business should focus more on convenience than on profits. The customers who enjoy shopping on an interactive website are more likely to return to website simply because they enjoy the experience on the site itself.